For my university dissertation, I took on the challenge of addressing student well-being.
My goal was to develop a product that not only promotes better eating habits but also serves as a platform for students to delve into mindful living.
That's why I created a food box tailored specifically for students, offering not just nourishment but also an avenue for exploring mindful living practices.
Mindful Munch Cooking Class
As part of my campaign, I organised a cooking class to help students elevate their culinary skills.
The event was a hit, with high participation and great energy both in-person and through our Instagram live stream, which drew enthusiastic engagement.
Promotional material
To promote the cooking class, I used both social media platforms and posters. During the event itself, participants were provided Mindful Munch recipe cards and informative leaflets to take home, the leaflet also featured a QR code where participants could give feedback on the class.
The Mindful Munch website offers a platform where people can explore
- recipes
- insightful blogs covering topics ranging from fitness to mindful eating
- valuable content on mindfulness practices.
- ordering a mindful munch box
Mindful Munch Social Media
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Instagram was the main platform for The Mindful Munch campaign
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Grew our audience from 0 to 51 engaged followers since the launch
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Shared content focused on food, fitness, and mindfulness tailored for students
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Story highlights feature books promoting a happier, healthier student lifestyle
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Reels reached 167 viewers, helping extend our campaign’s visibility
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Instagram Live attracted new followers and boosted engagement
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Built an active community through interactions with other food and wellness accounts
